Chronic Strength is a mindset, a lifestyle. It represents the daily obstacles we face, yet overcome through persistent strength and determination to reach your goals and succeed in life, no matter what it takes. You allow no obstacle to stand in your way. Instead, you allow it to develop and increase your strengths, mentally and physically. You have the strength & determination to remain focused on your goals no matter what ridicule you receive from others or what road blocks you may encounter. You keep pressing forward & crush all your goals, only to create new goals & repeat the process. You have Chronic Strength, the unstoppable force to remain focused & committed to your goals, no matter what, you're constantly chasing your next best self. You have the dedication, determination, and discipline to work past life's obstacles. Every battle you win, either inside or outside of the gym, will make you that much stronger, that much smarter, and that much better. In the end, you will be victorious. Let this brand be a reminder of how far you have come and how much farther you will go when you're willing to do whatever it takes to achieve your goals. Anything is possible when you have Chronic Strength!